Why Magento is the No. #1 Choice of the eCommerce Industry

The perfect combination of flexibility, functionalities and scalability is what defines the perfect eCommerce solution. Are you looking forward to getting an eCommerce website developed for your business? Are you looking for an eCommerce solution with world-class features and mobile-friendly themes and offers amazing user experience? If yes, then there are available numerous open source eCommerce CMS solutions, and selecting the best one for your online store is a mind-boggling process.

  

One of the most popular eCommerce platforms that has crossed millions of downloads and is being used by 24.2% of all the websites with a content management system market share of 60.4% is Magento. It is an open source PHP and MySQL platform with enterprise-class features that enables developers to create customized solutions as per your unique business needs and goals.

Another key highlight of this powerful eCommerce CMS platform is that it is user-friendly. It offers you the flexibility to manage content, look and feel and functionality of your online store. Unlike its competitors, Magento offers more than 1900 themes along with thousands of modules that are available for download. There are available three versions of Magento:

• Magento Community Edition (free)
• Magento Enterprise Edition (paid), and
• Magento Go (paid & hosted on Magento’s servers)

The most flexible and scalable eCommerce platform is sure to power your online business. Read further to know why Magento is the top choice for the eCommerce industry:

Specially Created for the eCommerce Industry - All the major CMS platforms including WordPress, Drupal, and Shopify are designed with an eCommerce approach. But, Magento has all the features and specifications required to create an amazing online store thus offering a better experience to everyone, from developers to the store administrators to the end users. This pre-packaged platform has all the essential tools to build an eCommerce web store.

It is SEO-Friendly - Magento features all the online tools required for online marketing and Search Engine Optimization (SEO). These tools help in the promotion and marketing of your store thus securing your top position in Search Engine Results Pages (SERPs). The SEO tools included in Magento are Metadata for products and categories, Sitemaps for Google and other search engines, and full control over URL customization.

Does Not Have Hosting Restrictions – Magento is not a “made for eCommerce platform.” It enables you to choose the hosting solution of your choice. This makes it easy to select the best hosting solution provider as per your needs and requirements keeping in mind your budget too. Also, when you have to migrate your store, Magento does not restrict when and where you could host your store.

Offers Responsive Design - Mobile devices have become an integral part of global eCommerce transactions. Magento incorporates mobile-friendly and HTML5 capabilities to ensure developers can create a responsive design that works wonderfully across all devices. Other features of Magento that contribute to responsive design are griding, image scaling, AV capabilities, and drag and drop.

Numerous Extensions & Customizations - Magento is a customizable eCommerce platform that allows you to edit your theme and layout, add new colors and styles and customize other details. Another key advantage is its vast marketplace of extensions and modules. Magento developers can use multiple extensions to customize their stores and make their storefront unique.

The Option of Multiple Stores – You can create only one online store using other popular eCommerce platforms but with Magento you can set up multiple stores that are easy to manage with the single backend. What else! Use a single admin panel to manage different aspects of your stores such as inventories, orders, billing, shipping and customer information. This simplifies the administration of multiple stores that operate in multiple categories.

Features Analytics and Reporting - Magento allows you to have an insight into your online store’s performance with full analytics and reporting. By integrating Google Analytics into your dashboard, it becomes easy to monitor the traffic and generate detailed sales reports, most-viewed and best-purchased product reports, best customers, and many more.

Magento has so much in store for its developers that it is the best pick of every eCommerce company. So if you are planning to launch your own online store, hire a reliable web design company specializing in open Source eCommerce CMSsolutions. An eCommerce store designed using Magento is sure to help your business achieve next level of success.